A social advertising campaign in support of the book and reading “Pages have no boundaries” starts in Russia27.04.2023
The Russian Book Union, with the support of the Ministry of Digital Development, Telecommunications and Mass Media of the Russian Federation, announced the launch of a campaign to popularize books and reading among Russians - at the Federal Educational Marathon Knowledge. First.
The social advertising campaign of the Russian Book Union "Pages have no borders" will be held from April to December 2023. Her task — to remind Russians of all ages that reading books is an ideal opportunity to gain knowledge, reliable information, and spend interesting free time.
Campaign goal — to involve as wide an audience as possible in the space of reading, to increase the share of Russian readers and the activity of reading, to recall the book as a source of information and leisure.